Clients

 

Clients

 
 

Content Strategy, Management & Editing/copyediting

NORTH AMERICA
Discover & Learn RBC Royal Bank of Canada
Découverte et apprentissage RBC Banque Royale
Business Trends and Insights American Express Global Corporate Payments
Strategic Funding Source, Inc.  - Kapitus
Online Banking Discover Online Banking
Credit Insights One Technologies

INTERNATIONAL
EXPLORE - Eni

Content Ideation, Creation & Management

American Express Credit Card Landing Pages: SEO Copywriting for page redesigns
Bloomberg Media Distribution Blog content, sales materials, social media promotion 
Dstillery Blog content, press management, social media content, white papers
Chicago Chess Foundation Screenwriting, social media content, fundraising promotion
WSJ. Content Studios

CopyWriting/brand Journalism

Making the Most of Your Trip to Walt Disney World (Series) RBC Cross Border
• Planning Your Trip
• Making the Most of Your Trip
• Saving on Your Trip

Disney, Without the Kids RBC Travel
Getting to Know Canada's World-Class Icewines Royal Bank of Canada
5 Money Saving Tips for Your Wedding Discover
5 Things You May Not Know About Retirement Business Insider
Share & Share Alike: Buying a Home with Friends RBC Homes
Rook, Rattle and Roll Chicago Chess Foundation video
Online Travel Agencies (OTAs) Move to Mobile American Express
22 Hidden Geniuses Who Make Pop Culture Possible Cracked.com

Examples

Managing Editor of My Money Matters (Discover & Learn), RBC’s central knowledge hub for content

From Contently’s “Case Story: How RBC Successfully Scaled Content Across 22 Teams”

“When Royal Bank of Canada decided to invest in content marketing, it knew that scaling at the right pace would be crucial. As one of the largest financial institutions in the world, RBC serves millions of customers, employs more than 80,000 people, and earned more than $11.5 billion in new income last year. To make sure it was set up for long-term success, the marketing team took a methodical approach when developing a content strategy.”

CITI OF THE YEAR: CITIBANK

Integrated content marketing program for Citi

  • Program included working with an international non-profit, PR contractors, freelance writers, and client to name the "City of the Year."

  • Criteria included education, healthcare, environment, business + economy, technology, infrastructure, culture + livability.

  • Media included WSJ Digital Network, WSJ. Magazine, Newspaper, Mobile, Video, Social, and 10 International Events.

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AMERICA: A PORTFOLIO OF IDEAS

SSgA multi-year content program, created by the WSJ.com, around thought-leadership content on, "Investing in America." 

  • Economic and American History experts provided video interviews and moderated UGC.

  • Included a poll to create interest in America's next great idea, and resources to learn more about ETF investment.  

  • The client liked it so much, they promoted the content program in other publications, including the FT, Economist, and the New York Times.

  • Additional traffic-driving promotional units included WSJ Digital Network, Office Media Networks, and Barron's & WSJ print.