A collection of Dstillery's best thinking on how quality drives ROI throughout the programmatic buying process. Print publication now in its second run. 

Part of the Dstillery Quality Inventory Guide, a collection of thought leadership from the data scientist and analysts at Dstillery. {([Ghost-written and edited.])}

Based on the work of Lauren Moore, VP of Analytics at Dstillery, this one-page overview was the first in several ways the firm addressed inaccuracies in how the industry uses location data in programmatic marketing.

Prudential was years ahead with content marketing, and to push this content to the WSJDN's premium audience, we created the "Prudential Solution Center," the first oversized IAB pushdown allowed on WSJ.com, with bi-weekly content refreshes, including video, polls, white papers, and links to relevant WSJ articles.

Sent to 7,000 clients and contacts, Dstilled promoted the firm's thought leadership in a more-accessible way. Included new content created for this audience, as well as bylines, infographics and cartoons.

Monthly newsletter sent to 7,000 clients and contacts, highlighting Dstillery's thought leadership in an accessible format.

Responsible for writing 3-5 posts per article to drive awareness and engagement.

New brand positioning created for Seeking Alpha as part of an overhaul of marketing communications to the financial marketing industry. 

David Siegel, President of Seeking Alpha, preparing to be interviewed on Bloomberg TV. Training executives so they are comfortable in front of the camera, and come off as the rock stars they are goes hand in hand with securing speaking opportunities and media placements.

Long-form profile of cultural program in Sleepy Hollow, NY. Part of the Hudson Valley Historical Society's "Legend Weekend," which draws thousands of visitors each Halloween.